Nighthawks, the long-in-development vampire RPG due to be released later this month, is the latest game to run afoul of Steam’s increasingly stringent rules regarding adult content. According to publisher Wadjet Eye Games, the game has been labelled ‘Adults Only’—causing it to be removed from Steam search and outright delisted in certain countries like Germany—despite claims from both developer and publisher that the RPG’s depictions of sex and nudity are very mild.
“We are aware that Steam has classified Nighthawks as an adult game and has excluded it from searches,” Wadjet Eye boss Dave Gilbert wrote on Bluesky. “We are working on it. Valve is under the impression that this game is way sexier than it actually is.” Gilbert further commented that “Valve is basically treating Nighthawks like a porn game!” in responding to a reply to his initial post.
A game being labelled Adults Only can affect its visibility in several ways. Adults Only games will not appear in Steam searches by default, requiring users to log in, verify their age (which requires the use of a credit card in some countries) and adjust their preferred content settings before they become visible. In addition, the label can cause games to be delisted outright in certain countries.
Duskfade is a perfectly pleasant 3D platformer with Kingdom Hearts-style combat that came out a couple of months ago. Once I’ve finished typing this paragraph, however, it will once again erase itself from my memory, because there’s nothing evocative about the name.
I feel that says more about the game than the name. Like I find (scrolls through Steam library) Bullet Witch is a more memorable name than say Portal, but I can tell you a hell of a lot more about the latter.
“Beyond that—I actually think that naming isn’t that important, since most people buy a game based on video footage, someone else playing it, or a recommendation. And we’ve seen in music and elsewhere that weird names are in no way a blocker to becoming successful.” Carless cites Steely Dan and Bananarama as examples.
Do people really look at the videos on Steam? I always immediately click past them to look at the images.
Failbetter’s next game is called Mandrake—the result of lots of collaborative longlisting, Flynn says. As well as encapsulating horticultural and sorcerer-type themes, it’s the name of the game’s main character.
This would be like if Esoteric Ebb called itself ‘Cleric’, though given Wizards of the Coast is publishing a game called ‘Warlock: Dungeon & Dragons’ I suppose it wouldn’t be that out there.
Good article though.
Yeah, I’m not sure either tbh. I can think of quite a few things that make a name forgettable (eg noun of proper noun), but I can’t think of anything that would make a name memorable other than it just being memorable.
Just as an aside, but I will push back on portal being an uncommon word. It’s more common than chess.